The Contents Protocol service is the revolutionary decision allowing to bring transparency in distribution of profit between the platform and the creator of content. At the same time the platform holds about 5-10% of revenue. The rest of profit arrives into accounts of users. The maintained balance creates favorable conditions for cooperation between interested parties. About creators of the project "Contents Protocol" was created by the Watcha company. In 6 years of the existence in the market it attracted more than 4.5 million users from South Korea and Japan. The number of responses of these users makes about 400 million.
The framework of the Watcha command is made by 4 Korean developers. The head and the founder of the Watcha Inc company - Tekhun Park.
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The main problems in the market of content services The market of content quickly grows, but locks for its consumption were monopolized by the centralized online platforms of content. It caused the following problems in the market of content services. 1) Suppliers of content lose direct access to users and data. All valuable data which collects on the centralized platforms such as demographic data and many user data, are not transferred to content providers. It complicates them a task of clarification of what requirements in deystviteln at consumers. For this reason it is more difficult to them to make better content in the future. 2) Opaque and unreliable mechanisms of payment of licensing fees on platforms. Due to the lack of transparency in the systems of distribution of income of the platform often prefer to take advantage of practice of "a black box". It creates risk of manipulation of data, and providers of content have no other choice, except how blindly to trust a system. 3) Deposits of users to a system are operated. Users do not receive due compensation for their contribution to work of platforms. It is possible to understand as a contribution of users, for example, the publication of reviews and ratings and also virus marketing by means of dissemination of information on social networks. Thus, users lose motivation to create new content and to share it with others.
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Solution of problems ICO "Contents Protocol" is urged to solve the mentioned problems. "Contents Protocol" is content of a premium class decentralized by the protocol of exchange on which the platform, the provider of content and users can reliably coexist and interact. Thanks to functioning of the distribution of content given ICO platforms can: - to provide transparent data to suppliers of content that helps them to provide better content in the future; - to stimulate consumer activity of users. "Contents Protocol" was created by the Watcha company. In 6 years of the existence in the market it attracted more than 4.5 million users from South Korea and Japan. The number of responses of these users makes about 400 million. For the purpose of acceleration of expansion of an ecosystem of "Contents Protocol", the corporation started the reference platform with an open source code for each category of content: TV, music, comics and e-books. Thereby, it reduced the barriers to potential operators of the content platform interfering them to do business in this ecosystem.
Company services.
Let's consider the main services which are offered by the company: the Watcha service applies personal recommendations about content on the basis of the rating of the user: movies, series, animation, variety show, documentaries, books and comics; the Watcha Play service provides a paid subscription to service "VOD" which allows users to watch movies, soap operas, animation, a variety show and informative movies; "Watcha Music" represents the service providing unlimited stream broadcast of musical content; "Watcha Webtoon" is service of access to viewing of unlimited number of license comics. In 6 years of work the labor collective of the Watcha Inc company founded divisions with the impressive number of employees. The fact that users of various services of a kozporation look through about 18 hours of content monthly is also very indicative.
